Led a full-brand transformation of an iconic Soho newsstand, turning it Bumble-yellow to spotlight the brand’s newest campaign celebrating real Bumble users. The two-day pop-up featured curated food moments, including morning coffee and bagels from Leon’s Bagels and afternoon treats from Katz’s Deli and Gnocchi on 9th, creating steady engagement and foot traffic. The event wrapped with an exclusive after-party at Jean’s nightclub, extending the buzz into the evening.