AG1 Field Marketing Program
September 2024-Current
Agency: Cole Collective
As part of the team supporting AG1’s community-based Field Marketing Program, I helped build and execute the initiative across Miami, NYC, Los Angeles, and Austin. I contributed to developing the events calendar, supported sourcing and onboarding field marketing managers, and assisted in creating creative assets for large-scale sampling moments.
I also helped with day-to-day program logistics, tracked sampling numbers, compiled recap decks with insights from the field, and supported relationship-building with local fitness and wellness communities. The program’s strong performance led AG1 to extend it for an additional year, which our team continues to manage..