Executed a nationwide series of Bumble BFF bar takeover events across six major colleges to promote the launch of the new BFF app. Identified, sourced, and booked the most iconic local college bars at each campus, including the University of Miami, University of Alabama, SMU, Harvard/BU, University of Wisconsin, and USC.

Designed and produced branded experiential elements for each event, including a custom entry moment, photo wall, and photo booth to encourage social sharing and community engagement. Each takeover featured a live DJ and curated local treats, creating an energetic, on-brand atmosphere that connected students to Bumble BFF in a memorable, meaningful way.